Clean beauty without the fine print.
Non-toxic, cruelty-free clean beauty products made with traceable organic botanicals — no parabens, no sulfates, no synthetic fragrance. Just honest, vegan formulas.
Our clean beauty standard
Four non-negotiables behind every non-toxic, cruelty-free product we make.
No questionable ingredients
We say no to parabens, sulfates, phthalates, PEGs, synthetic fragrance and mineral oils — always.
Plant-first formulas
Every product is built around botanicals you can pronounce, sourced from organic farms.
Cruelty-free, forever
Never tested on animals. Vegan-friendly across our entire range.
Low-waste packaging
Glass, aluminium and recyclable kraft — we refill and reuse wherever we can.
What we leave out
- Parabens
- Sulfates (SLS/SLES)
- Phthalates
- Synthetic fragrance
- Formaldehyde releasers
- Mineral oils
- PEGs
- Triclosan
What we put in
- Cold-pressed plant oils
- Floral hydrosols
- Herbal extracts
- Plant butters
- Naturally derived emulsifiers
- Essential oils
Clean beauty questions, answered
What exactly is clean beauty?
Clean beauty refers to products formulated without ingredients shown — or suspected — to harm human health. At Growterra it also means ethically sourced botanicals, cruelty-free testing and recyclable packaging.
Is clean beauty the same as natural or organic?
Not quite. Natural focuses on ingredient origin, organic on farming practices, and clean on what's intentionally left out. Our products meet all three standards.
Are clean beauty products effective?
Yes. Plant actives like bakuchiol, vitamin C from amla, and squalane from olives deliver visible results — without the irritation that comes with harsh synthetics.
How do I switch to clean beauty?
Start with the products you use daily — cleanser, moisturiser, lip balm. Replace them one at a time as they finish, so the transition is gentle on both your skin and your wallet.
Keep exploring
- → Natural skincare products — our full plant-based skincare collection.
- → Daily rituals — slow morning and evening routines.
- → Wellness teas — beauty starts from within.
- → About Growterra — the people and farms behind the brand.